The Clarion Ledger: Moak: Impulse buying bad for us

Published on 03 February 2016 by

Category: News, Updates


By Bill Moak

Next time you visit the grocery or department store checkout line, take a look around. Chances are, you have already noticed the racy magazine covers suggesting juicy gossip about Hollywood stars, colorful candy, little gadgets promising to make your life easier and lots of other stuff you really don’t need.

This is, of course, nothing new; checkout lines have always been full of things we don’t plan to purchase, but buy it anyway. Just as they do today, little kids of 50 years ago threw temper tantrums over that candy bar as their exasperated parents had to deal with the embarrassing spectacle. (The likely difference; parents generally showed far less tolerance for that boorish behavior, and disciplinary action was often instantaneous.)

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